Take Back My TV
Take Back My TV Campaign
Digital Conversion Creates E-Waste Tsunami
On June 12, 2009, the U.S. implemented the digital TV converstion: TV broadcasters stopped sending out analog TV signal, and to receive signal you needed a digital TV, a cable or satellite receiver, or a “conversion box” that converts digital signal for an analog TV.
The digital conversion, along with the availability of new TV technology, is leading millions of consumers to set aside their old analog TVs, even if they still work.
TV Companies Should Offer Free Takeback
The TV companies are, of course, hard at work selling us all the new digital TVs. (Sharp had an ad line for a while that told us that we must trash our old TVs: “Change your TV, change your life.” We think it’s logical that these manufacturers who are selling us all the new TVs should offer free takeback and recycling of all our old TVs. So in November 2007, when Sony was the only company with a TV takeback program, we launched our Take Back My TV campaign.
Since then, Samsung, LG, Panasonic, Sharp, Toshiba, Vizio, and Mitsubishi have followed Sony’s lead and launched national takeback programs. We applaud these companies for stepping up and establishing these programs.
Some still have a ways to go with their programs, to make them convenient and effective. But some are making the effort to establish national collection programs even in states where the laws don’t require it. See who’s leading and who are the laggards in our Electronics Company Recycling Report Card.